Work

Four case studies. Four independent businesses.

Each piece is a complete website direction — identity, copy, layout, motion and conversion route — built so a client can read it as their own.

Electrical / trades

Hawthorne Electrical

Electrical work, done properly.

A trades website repositioned away from generic blue vans and stock icons into a sharper, more believable local business presence.

Restaurant / bistro

Saplings

Seasonal neighbourhood bistro.

A hospitality site designed to feel specific, local, and confident instead of relying on generic fine-dining cues.

Gym / fitness

Forge House

Train hard. Stay consistent.

A fitness brand that avoids glossy wellness tropes and focuses on discipline, coaching, and first-week momentum.

Cafe / brunch

Cinder & Clover

Slow coffee. Sharp brunch.

A cafe site rebuilt to sell the room, the menu, and private hire without losing the warmth of a local spot.