Gym / fitness
Train hard. Stay consistent.
A serious independent strength gym in Leeds with gritty positioning and a trial-focused conversion path.
Overview
Built around the business problem.
Industry
Gym / fitness
Direction
Black, off-white, burnt orange, oversized condensed type, and structured training information.
Case focus
- ·Created gritty strength-first positioning.
- ·Avoided generic fitness cliches.
- ·Built a trial-focused path through classes, coaching, and memberships.
Visual system
Type and colour do the positioning.
Condensed display type for impact with clean sans-serif detail for schedules, coaching, and membership content.
Black#070707
Off-white#f3ead8
Burnt orange#ed6a24
Steel#8d95a5
Page structure
A layout designed to move visitors.
Every section earns its place. No filler grids, no decorative testimonials, no "as seen in" badges without proof.
01Strength hero
02Class structure
03Coaching team
04First week process
05Trial CTA
06Location
What improved
Stronger design, clearer business intent.
- 01Made the offer concrete for new members who need structure.
- 02Shifted the visual language from generic gym hype to credible strength coaching.
- 03Used trial conversion as the main commercial action.
Next case
Cinder & CloverCafe / brunch →