Electrical / trades
Electrical work, done properly.
A credible Sheffield electrical firm with editorial trade-brand styling and practical call-first conversion.
Overview
Built around the business problem.
Industry
Electrical / trades
Direction
Bone paper background, deep ink, brick-red accent, structured service blocks, and grounded trust signals.
Case focus
- ·Moved away from generic trades website cliches.
- ·Improved trust, readability, and call-focused conversion.
- ·Created a practical service layout with clear emergency messaging.
Visual system
Type and colour do the positioning.
Serif display type for authority paired with compact sans-serif service information.
Bone#f2eadc
Deep ink#171512
Brick#a84834
Brass#c59a57
Page structure
A layout designed to move visitors.
Every section earns its place. No filler grids, no decorative testimonials, no "as seen in" badges without proof.
01Call-first hero
02Emergency and planned work split
03Trust strip
04Service list
05How it works
06Quote CTA
What improved
Stronger design, clearer business intent.
- 01Made the phone action visible in every major conversion moment.
- 02Grouped services by real customer intent instead of vague categories.
- 03Added plain-language reassurance around safety, pricing, and response times.
Next case
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